“Tomorrow belongs to those that can hear it coming.”
The Aftermarket and Weather
Twenty years ago we started a monthly report for our clients called DataPulse Plus. It was (and still is) meant to provide our clients with feedback from truck dealers and heavy duty distributors on how their parts and service (if they have) business was in the last month and what was impacting their business positively or negatively. I helped write this report for five years and I typically would struggle with how to deal with the comments folks provided on weather. .... Full Article
MacKay & Company and FinditParts are combining their respective market expertise to more closely examine the online parts purchasing patterns of medium and heavy duty fleets.
- 55% of fleets in our sample have purchased a Class 6-8 truck or trailer part ONLINE.
- 45% of those who don’t purchase parts online indicate deterring factors such as lengthy delivery times, desire to speak with a salesperson, the need to know a part number.
- Of the 45% who DO NOT currently purchase parts online, nearly half of these fleets plan on making online parts purchases in the future.
Strategic Alliance between MacKay & Company and Cornerstone Growth Advisors
MacKay & Company has specialized in marketing research and consulting for the commercial truck, construction and agricultural equipment industries since 1968. The company’s primary focus has been delivering market analysis of components, distribution channels and market trends for both original equipment and the aftermarket. Cornerstone Growth Advisors is a management consulting firm whose focus is growth strategies, profit enhancement, leadership and board development.
With MacKay’s joint venture relationships in England, France, Germany, Brazil and Mexico, and Cornerstone’s business experience in each of these markets and more, the businesses say this new affiliation provides an even broader global capability for both companies.
“We are excited about the opportunity to deliver an even broader portfolio of capabilities to our clients,” says John Blodgett, Vice President of Sales and Marketing at MacKay & Company.
Tom Clevinger, managing partner at Cornerstone Growth Advisers, adds, “We are very pleased to join with MacKay and Company, who has been in business for nearly 50 years. MacKay’s reputation in our industry has always been stellar and we are excited about the opportunity for future collaboration.”
